Operational Policy 80 — 'Port of the Privateers' Trademark — Acceptable Usage — full text

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POLICY NUMBER - 80 Policy Subject/ Title - "Port of the Privateers"® Trademark - Acceptable Usage GENERAL STATEMENT OF POLICY 80.01 The tagline, "Port of the Privateers", is a registered trademark owned by the Region of Queens Municipality. The tagline with the registered trademark symbol is intended to support the brand identity of Liverpool, Queens County, Nova Scotia, Canada as the "Port of the Privateers". It is understood that there may be both commercial and not-for-profit entities that wish to incorporate this phrase in their activities. In order to protect their asset, it is the policy of the Region of Queens Municipality to have guidelines for the acceptable use of this trademark. POLICY OBJECTIVES 80.02 To set out the guidelines for the use of the trademark tagline "Port of the Privateers". 80.03 To state the process, and responsibilities for approval of the desired usage. ALLOCATION OF RESPONSIBILITIES REGION OF QUEENS MUNICIPALITY COUNCIL 80.04 To accept or deny recommendations for approval of applications, in the event that there is an unusual circumstance presented by the Director, Economic Development Department. DIRECTOR, ECONOMIC DEVELOPMENT DEPARTMENT Trademark Usage 80.05 To receive and examine applications for commercial and not-for-profit use. 80.06 To grant or deny applications based on the criteria of this policy. Unusual circumstances may arise, where, at the discretion of the Director, Economic Development Department, the application is referred to Council to approve or deny. Under normal circumstances, the applicant will be contacted within 21 days of receipt with the result of the application. If the application is referred to Council, the applicant will be informed of the result as soon as possible after a decision is made. 80.07 To inform and seek corrective action from organizations in the event of an inappropriate use. POLICY PROCEDURE Trademark Usage 80.08 The following conditions and procedures apply to both commercial and not-for-profit applications of the tagline: a) Written requests for use are to be submitted for approval to the Economic Development Director on the "Port of the Privateers" Trademark Usage Application Form (attached) at least one month before use of the trademark is required. b) Usage of the trademark in print should be distinguished from surrounding text by using it in all capital letters or at least initial caps of "Port" and "Privateers"; by using it in bold, italic, or underlined fonts; by placing it within "quotes"; or by using it in a stylized or graphic form that differs from the surrounding text, or employs the registered mark symbol ®. c) Employment of registered mark is not mandatory for every occurrence of the phrase within an article, press release, advertisement or website content, etc.; however, as a minimum, the tagline with registered mark should appear at least once in each piece, either at the first, or most prominent usage. d) Usage would support the brand identity of Liverpool, "Port of the Privateers". e) Usage is consistent with a positive image of Liverpool, is respectful of the history of privateering and does not bring Liverpool or the Region of Queens Municipality into disrepute in any way. Approved by Council: August 26, 2014 "Port of the Privateers"® Trademark - Usage Request Application Form Please submit this form at least one month before usage is required: Contact Name Contact Telephone Contact Email Business Name (if applicable) Business / Contact Address Please describe exactly how you would like to use the trademarked phrase "Port of the Privateers". If applicable, please attach a graphic image of the intended use. Signed: ....................................................... Date: ....................................................... Please submit this form to: Director - Economic Development Region of Queens Municipality 249 White Point Road, PO Box 1264, Liverpool, NS B0T 1K0 Telephone: (902) 354-5741 Fax: (902) 354-7473 Email: jcruikshank@regionofqueens.com